At the origin of the adventure: desire, frustration, and friendship.
Desire. After years of working in large companies that sharpen the political sense but dull the creative flame, the ambition was to get back in touch with the "differentiation engine". Being "salient" means showing the green dot in a series of red dots. It means thinking differently, using words that resonate and impact, identifying emergent territories.
At SALIENCE, we don't see creativity as an end in itself, but as a singular passage towards greater relevance and presence.
Frustration. The frustration of having worked for years with communication agencies that, for the most part, put deception at the heart of their business model. On the pitching day, you are seduced by the pertinence of the "partners"; the day after the contract is signed, you wear out your nerves in the operational implementation of their ideas, with "juniors" invoiced at prices inversely proportional to their consulting capacity...
At SALIENCE, our consultants are seasoned experts, who know what they are talking about, teaming up according to the clients’ specific needs, with a quality of counsel that is both strategic and operational.
Friendship. Partners are like good clients: circumstances reveal them, adversity strengthens the bounds, time shows their value...
At SALIENCE, we do not race for new business and we do not take on more than we can handle. The quality of relationships and efficiency are at this price. What lasts is better than what shines. An ecology of the relationship, in a way.