A company, a product, a destiny, or a process are all, first and foremost, the expression of an idea.
This idea does not exist by itself. It sprouts and blossoms in a field full of other ideas, either different or aligned, competitive or complementary.
To emerge and be successful, your idea must become the magnet of a supportive semantic field. It needs to get encapsulated into a powerful narrative. It must express a clear positioning and be served by a communications strategy that makes it salient, for long and for all your stakeholders.
In a complex ecosystem of arguments, brands, channels and stakeholders, asserting your ideas is key to your individual and company success. It takes a meaningful approach of communications, both pertinent and efficient.