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« Salience » did you say ?
January 17, 2023

The satisfaction interval by Hugues Joublin

Have you written down your resolutions for 2023? If you are like the consultants at SALIENCE Communication, you surely know that it is not so much the resolutions that matter as the achievement gap during the year. Why is this?
By
Hugues Joublin
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November 19, 2022

Episode #3 – Crisis management: Living with it

"The grass that grows after the fire has the smell of smoke" says the Native Indian proverb. What is left of a crisis, when the hustle and bustle of life has removed its urgency and focus? What remains is the smell of smoke... Which brings the crisis back to what it is not - an […]
By
Hugues Joublin
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November 16, 2022

Episode #2 – Crisis management: To weigh in, or not to weigh in, that is the question!

In times of crisis, the narrative - which is often a simplified, linear version of a polymorphous, complex reality - does not do much to help us to understand the crisis, and worse can provoke or further feed it
By
Hugues Joublin
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November 13, 2022

Episode #1 – Crisis management: Learning to navigate the waves

One of the most common clichés in the field of crisis management is the notion of learning. That we should learn from the crises. As if the mechanisms of salience - that is to say, of emergence - and then of development of the crisis, could be dissected and the causal links definitively and clearly established. 
By
Hugues Joublin
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May 20, 2022

One year ago, SALIENCE Communication was born

At the origin of the adventure: desire, frustration, and friendship.
By
Hugues Joublin
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March 7, 2022

Rare Disease Day and then what?

A week after the 14th edition of the global Rare Disease Day, what remains of it? LinkedIn and other social media experienced an expected outbreak of communications activities, hearty corporate commitment and engagement messages. Then the international news flow imposed its ever-changing agenda. Today’s comments have strayed away from rare diseases.
By
Hugues Joublin
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November 13, 2021

When “back to normal” is SALIENT

Recently, a pharmaceutical company asked us how to celebrate the return to the office of employees from different countries.
By
Hugues Joublin
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October 12, 2021

Salience, a Comms’ agency…

Salience. The word is beautiful. It sounds evocative. Its meaning is intriguing. Experts in linguistics, psychology or neuroscience have hard time giving it a clear definition. They have made it a polysemous concept.
By
Hugues Joublin
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We will regularly share our surprise, our thoughts, our favorites or critics on salient concepts, striking ideas, emerging projects…

« Salience » did you say ?

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We will regularly share our surprise, our thoughts, our favorites or critics on salient concepts, striking ideas, emerging projects…
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