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March 7, 2022

Rare Disease Day and then what?

A week after the 14th edition of the global Rare Disease Day, what remains of it? LinkedIn and other social media experienced an expected outbreak of communications activities, hearty corporate commitment and engagement messages. Then the international news flow imposed its ever-changing agenda. Today’s comments have strayed away from rare diseases.
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November 13, 2021

When “back to normal” is SALIENT

Recently, a pharmaceutical company asked us how to celebrate the return to the office of employees from different countries.
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October 12, 2021

Salience, a Comms’ agency…

Salience. The word is beautiful. It sounds evocative. Its meaning is intriguing. Experts in linguistics, psychology or neuroscience have hard time giving it a clear definition. They have made it a polysemous concept.
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We will regularly share our surprise, our thoughts, our favorites or critics on salient concepts, striking ideas, emerging projects…

« Salience » did you say ?

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We will regularly share our surprise, our thoughts, our favorites or critics on salient concepts, striking ideas, emerging projects…
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