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« Salience » did you say ?
November 13, 2021

When “back to normal” is SALIENT

Recently, a pharmaceutical company asked us how to celebrate the return to the office of employees from different countries.

Without looking for complexity, we simply asked the employees to share, with a photo and a sentence, the pleasure they had experienced in returning to a moment of life that was once again possible, after months of pandemic.

A lunch in a restaurant, a trip, a show, meeting friends, celebrating a birth, reuniting with family, going back to the gym... The profusion and spontaneity of the testimonies first surprised and then inspired us.

When the "return to normal" becomes the exceptional, when the salt of life appears in simple moments, everyone experiences what separates the healthy people from those who are gradually prevented or alienated by the disease.

In the end, this return to "almost normal" echoed the mission of the company. It also invited everyone to reflect on that personal part of vulnerability that we call "happiness". We think about it... or not. We forget it... or not. It is part of nothing. Only the lack of it reveals its value. And the revelation motivates us to defend it.

Happiness, I write your name.

We will regularly share our surprise, our thoughts, our favorites or critics on salient concepts, striking ideas, emerging projects…

« Salience » did you say ?

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